Blog writing services that do more than fill a page.
SEO-led content, written to a strategy. AI-assisted for efficiency, human-edited for quality. Consistent output that builds authority, earns rankings and brings in the right traffic.
Written to a strategy,
not to fill a slot.
Most small business blogs are either empty or full of posts nobody reads.
I’m Jack. Most small business blogs are either empty (“we’ll get to it”) or full of posts nobody reads because they were written for the sake of it, not because they answer something a real buyer is searching for.
Good blog content starts with strategy - what questions are your customers typing into Google? Then it gets written clearly, structured for search, and published consistently. That’s what builds rankings over time. I use AI tools to speed up research and first drafts, then edit and shape everything myself so it reads well and says something useful. You get the efficiency of AI with the judgment of someone who’s been doing this for five years.
What blog writing
with Red Salt Media includes.
Strategy, briefs, writing, on-page SEO, publishing, reporting. End-to-end.
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/01 Strategy
Content strategy
Before any writing happens, we identify the questions your customers are searching for - using keyword data, competitor analysis and your knowledge of your market. Every post has a purpose.
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/02 Briefs
SEO-led briefs
Each post is briefed around a target keyword, a search intent, and a clear call to action. Not written blind.
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/03 Writing
Written & edited content
AI-assisted drafts, human-edited for tone, accuracy and readability. Every post reviewed before it goes anywhere near your site.
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/04 SEO
On-page SEO
Title tags, meta descriptions, heading structure, internal links, image alt text. The technical side handled as part of the service.
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/05 Publishing
Publishing
Uploaded directly to your WordPress or CMS if you want, or delivered as a document for your team to publish.
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/06 Reporting
Monthly reporting
Which posts are ranking, driving traffic, earning clicks. What’s working and what to write next.
Owners who need content. No time to write it.
Works well alongside the SEO retainer - content and technical SEO compound together.
Small businesses and sole traders who know consistent content matters but don’t have time to write it. Founders who’ve started a blog and let it go quiet. Businesses in competitive local markets who need to build search authority over time.
Also works well alongside the SEO retainer - the content and the technical SEO compound together faster than either does alone.
AI for research
and drafts. Human
for everything else.
You’re paying for the strategy, the judgment and the editing - not just words on a page.
I use AI tools - primarily to research topics quickly, generate first drafts, and explore angles I might not have considered. Everything gets read, edited and shaped by me before it goes to you.
The result is content that’s faster and more consistent to produce than purely manual writing, without the tell-tale flatness of unedited AI output. If you want 100% human-written content for specific reasons, that’s available at a different rate. Just ask.
Strategy, calendar,
drafts, publish.
Minimum term three months - enough to see meaningful traffic movement from content.
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01
Strategy session
Target keywords, content gaps and audience. One call plus a review of your existing site and competitors.
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02
Monthly calendar
A content plan agreed in advance. Topics, target keywords, intended outcomes.
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03
Drafts delivered
Posts written, edited and formatted. Delivered on schedule, every month.
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04
Review & publish
One round of edits. Then published or handed over for your team to publish.
Blog writing services,
answered.
Anything not covered here? Email me, I’ll reply within a working day.
Q/01 How many posts per month?
Typically two to four posts per month for most small business clients - enough to build momentum without flooding your site with thin content. Quality over volume.
Q/02 Do I need to brief you, or do you come up with the topics?
Both work. I’ll generate a monthly content plan based on keyword research and your market. You can approve, adjust or brief specific topics if there’s something you want to cover.
Q/03 Will the posts be SEO-optimised?
Yes - every post is written around a target keyword and structured for search. Title tags, meta descriptions, heading structure and internal links are all handled as part of the service.
Q/04 How do I know if it’s working?
Monthly reporting on rankings, impressions and traffic from each post. Most content starts moving in months two to three, with compounding results from month six onwards.
Q/05 Can you write about specialist or technical topics?
Yes, with your input. I’ll research the topic, but for specialist industries (law, medicine, engineering) you’ll need to review for accuracy. I’ll flag anything that needs your expert eye.
Start with a content
strategy call.
A short call to understand your market and what your customers are searching for - that’s the right starting point before we agree any scope.