A marketing consultant in Liverpool who tells you what’s actually going on.
For founders who have someone in-house - or are doing it themselves - and want a second opinion. Pay-as-you-go calls, no long contracts, no jargon.
We talk.
I tell you
what I think.
The simplest thing I offer and often the most useful.
I’m Jack. You’ve got a business, you’ve got some marketing activity, but something isn’t working - or you’re not sure if what you’re doing is the right thing to be doing at all.
We talk. I ask questions. I look at what you’ve got. I tell you what I think, in plain English, with a written follow-up so nothing gets lost. If you want to act on it yourself, great. If you want me to do some of the work, that’s available too. No obligation either way.
What you get.
Calls, written follow-ups, async questions. A retainer option for the founders who want a consistent thinking partner.
-
/01 Call
Strategy call
A structured conversation about where your marketing is, where it needs to be, and what’s standing in the way. Prepared in advance - share what you’ve got before the call so we’re not starting from scratch.
-
/02 Follow-up
Written follow-up
Notes and recommendations from the call, delivered within 48 hours. Prioritised actions, not a long report nobody reads.
-
/03 Async
Async questions
Between calls, short questions via email or voice note. Quick answers, no waiting for the next session.
-
/04 Retainer
Retainer option
Four calls per month, unlimited async, weekly nudges. For founders who want a consistent thinking partner rather than one-off input.
Three kinds
of founder.
Not for businesses who want someone to do the work for them. That’s a different service - digital marketing →
Doing it themselves
Founders doing their own marketing who want a sanity check. Is the strategy right? Are we focused on the right channels? Why isn’t this working?
Has someone in-house
Small businesses with an in-house person who want someone experienced to sense-check their work, fill gaps in knowledge, or help set priorities.
About to commit
People about to make a marketing decision - hiring, choosing an agency, launching, rebranding - who want an honest outside view before committing.
Practical. Direct.
No filler.
Practical and direct.
No long strategy documents nobody reads. No six-month roadmaps you’ll never look at. No jargon to justify the fee. Consultation with me is practical and direct. You’ll leave each call knowing what to do next, in what order, and why - not with a document that sits in a folder.
One-off call or
monthly retainer.
Both options start with a free 20-minute introductory call to make sure it’s a good fit.
One-off call
Book a call. Share what you’ve got beforehand. Talk. Get a written follow-up within 48 hours.
Monthly retainer
Four calls per month, unlimited async questions, weekly check-in nudge. Usually works best for businesses going through a period of change.
Marketing consultation,
answered.
Anything not covered here? Email me, I’ll reply within a working day.
Q/01 What kind of businesses do you consult for?
Small businesses and sole traders, mostly founder-led. The problems I see most often: unclear positioning, spreading budget across too many channels, not knowing which metrics to track, and marketing activity that isn’t connected to a clear goal.
Q/02 Do I need to be doing marketing already, or can I start from scratch?
Either. Some clients come with an existing setup that needs reviewing. Others are starting fresh and want to think through the strategy before spending anything.
Q/03 What’s the difference between consultation and just hiring you to do the work?
Consultation is for people who want to understand and direct their own marketing, with expert input. Hiring me to do the work is for people who want to hand it over. Some clients start with consultation and move into execution. Some do both at the same time.
Q/04 Can I just book one call to start?
Yes - one call is the right starting point. No commitment to anything beyond that.
Book a call.
A free 20-minute intro call first - to make sure it’s a good fit and to hear what you’re trying to figure out. No prep needed for the intro call.